Daikin enhanced brand awareness campaign mass media activities
A unique demand generation program to promote the Daikin brand, products, and services.
This investment is significant in Daikin’s history and is inclusive of a co-marketing strategy to raise the brand image of the company in association with our Daikin Comfort Pros.
HGTV programming with Fixer To Fabulous
Multiple integrated segments with Dave and Jenny Marrs, hosts of Fixer To Fabulous.
Using the power of association with HGTV + reputable show hosts will increase Daikin brand awareness. These segments rotate during ‘commercial’ airtime across complete HGTV line-up, not only during the Fixer to Fabulous show.
Daikin is the Air Quality Expert on The Weather Channel
The Daikin Air Quality Index is a live integrated segment airing every Monday in The Weather Channel and on multiple local networks.
Mary Lou Retton on NBC and multiple other networks
In addition to the traditional :30 TV commercials viewed above, we place integrated content during the Olympics broadcasting on NBC and multiple other networks! The segments are presented by Mary Lou Retton. Mary Lou won five medals during the 1984 Olympics, the most won by any athlete during that summer’s games – on that same year, she was Sports Illustrated Sportswoman of the Year. Mary Lou’s credibility, added to the aura of NBC and the Olympics, are a tremendous testament to the fondness of our brand by consumers and create a deep bond realizing how Daikin perfects the air we share, and promote the notion that Daikin is "the official air conditioning of summer". COMPLETED